Message from the Vice President of Enrollment Management
Welcome to the Division of Enrollment Management.
Welcome to Towson University! In the Division of Enrollment Management, we are committed to supporting students throughout their journey – from the moment they explore TU as a prospective student to the day they walk across the commencement stage.
Our team works to create an accessible and student-centered experience, ensuring that every student has the resources, guidance, and support needed to succeed. Through strategic recruitment, admissions, financial aid, and academic success initiatives, we strive to remove barriers, and help students achieve their academic and career goals.
As part of our continued commitment to student success and institutional sustainability, we are actively developing SEM 2.0, which will launch in September 2025. This next phase strengthens our strategic enrollment efforts, leveraging data-informed decision-making, cross-campus collaboration, and innovative solutions to drive recruitment, retention, and completion.
Whether you’re a future Tiger, a current student, or a family member looking for guidance, we are here for you. Welcome to TU – we look forward to being part of your success!
Boyd A. Bradshaw, Ed.D.
Vice President of Enrollment Management
Biography
Dr. Boyd A. Bradshaw serves as the Vice President for Enrollment Management at Towson University, bringing over 25 years of extensive experience dedicated to the specialized field of enrollment management. Throughout his distinguished career, Dr. Bradshaw has consistently maximized enrollment potential and improved the profile of incoming classes and student success outcomes at the institutions he has served.
Leading a division of more than 125 full-time staff, Dr. Bradshaw oversees a comprehensive portfolio of offices dedicated to student recruitment, retention, and completion. These include University Admissions, the Academic Advising, Retention & Completion (AARC) Office, the Financial Aid Office, the Tutoring & Learning Center (TLC), the Writing Center, and the Registrar’s Office. The Division also coordinates various other areas supporting strategic enrollment initiatives, outreach, partnerships, technology, and administrative support.
Prior to his role at Towson University, Dr. Bradshaw held positions as the Chief Enrollment Officer at Indiana University Purdue University Indianapolis (IUPUI), Logan University, Valparaiso University, Saint Louis University, the University of Louisville, and Southern Illinois University Edwardsville. He earned his Doctorate in Education, specializing in Higher Education Administration, from Saint Louis University and holds a Master of Science in Education, and a Bachelor of Science in Business, both from Eastern Illinois University. Dr. Bradshaw is a consistent ambassador for strategic enrollment planning, presenting often at local, state, and national conferences, writing articles in higher education publications, and sharing his insight as a guest on national higher education podcasts.