Lingling Zhang

Biography

Dr. Lingling Zhang (Washington State University) serves as the Graduate Director for the Communication Management master’s program in the department. She has taught a wide range of courses at both the undergraduate and graduate levels, including Mass Communication Research, Media Literacy, Introduction to Mass Communication, Principles of Advertising, Communication Theory, and Social Media and Strategic Communication. Dr. Zhang’s research focuses primarily on consumer behaviors, marketing communications, social media branding, sustainability communication, and media processes and effects. Her work has been published in several respected journals, including Mass Communication and Society, Howard Journal of Communications, International Journal of Advertising, Journal of Marketing Communications, Communication Quarterly, Atlantic Journal of Communication, Public Relations Review, and the International Journal of Communication.